Dean and DanCaten of Dsquared know a thing or two about mixing and matching. Not only did the now 40 years old identical twins leave their native Canada in 1991 for Italy, the homeland of their parental grandmother(Caten its short from Catenacci, while the maternal side is English), they’ve managed to turn the fashion world on its head with a ballsy blend of American Pop culture and superior Italian tailoring.
The Milan debut of their men’s line in 1994 garnered fans such as Lenny Kravitz, Justin Timberlake nd Ricky Martin for its cheeky, MTV-ready ebullience paired with precision craftsmanship. Soon after words the duo further solidified their fashion credibility by creating the costumes for Madonna’s Don’t Tell Me video and the cowboy segment of her 2002 Drowned World Tour, as well as the outfits for Christina Aguilera’s 20003 Stripped Tour (the diminutive diva was later recruited to walk the catwalk for the Spring/ Summer 2005 men’s collection. )
The launch of women’s line in 2003 saw supermodels Naomi Campbell, Eva Herzigova, Karolina Kurkova and Fernanda Tavares saunter out of pink private jet in unapologetically sex-charged regalia.
For Autumn/Winter 2005, the brothers, who spent their childhood as born-again Christians, looked to a higher power with skinny ties stitched with John 3:16 caps, and T-shirt printed with the word Angel and sweaters emblazoned with Jesus Loves Me. or, on one notable cardigan, Jesus Loves even Me.
Apparently, even fashion designers know God is in the details, a well-worn principle that, along with baking from the Italian conglomerate Diesel, hat short sales for the erstwhile party boys into the heavens. In 2007, their long -awaited 5400 sq ft Milan store was opened and they also launched their first fragrance.